Adobe
Raising Awareness for a Non-Traditional Adtech Competitor
For: National Student Ad Competition 2020
Duration: 10 weeks
Role: Creative, Video Chair
Tools: Indesign, Photoshop, Premiere, After Effects, Blackmagic Ursa
Results: 1st Place National Winner + MRI Simmons Best Plans Book Award
The Ask:
Create a B2B campaign that raises awareness for Adobe's adtech software, the Experience Cloud for Advertising.
The Challenge:
As a company not known for adtech, trying to compete in an already competitive market dominated by Google and other massive walled gardens is tough.
The Solution:
Leverage Adobe's already well-known creative heritage and build a campaign showing how Adobe brings about a new era of adtech.
The Takeaway:
Not only did I learn all about adtech and B2B marketing, but I also gained experience working as a producer, editor, and creative in a setting that emulated the work that a real agency does for a campaign. I also made plenty of lifelong friends along the way!